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| corporateidentity:start [2016/09/23 17:22] – [Style elements] Martijn Luinstra | corporateidentity:start [2022/04/03 16:00] (current) – external edit 127.0.0.1 | ||
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| - | ====== | + | ====== |
| + | |||
| + | ===== Introduction | ||
| This guide and all designs in it were written and created by the working group corporate identity. The working group was formed at the initiative of Board XXIII and worked during ' | This guide and all designs in it were written and created by the working group corporate identity. The working group was formed at the initiative of Board XXIII and worked during ' | ||
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| --- [[user> | --- [[user> | ||
| - | ====== Basics | + | ===== Basics ===== |
| - | ===== Logo ===== | + | ==== Logo ==== |
| * **Padding**\\ A padding of at least 10% of the logo’s height has to be used. This means that other images, text or page limits have to be at a distance of at least 10% of the height away from the logo, as shown in figure 1. | * **Padding**\\ A padding of at least 10% of the logo’s height has to be used. This means that other images, text or page limits have to be at a distance of at least 10% of the height away from the logo, as shown in figure 1. | ||
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| //Figure 3: Do not change the ratio// | //Figure 3: Do not change the ratio// | ||
| - | ===== Colours | + | ==== Colours ==== |
| * **Logo**\\ The Cover logo may only be used in black or in white. On a light background, the black logo has to be used and on a dark background, the white logo has to be used. When the background is red, the logo has to be white. \\ An exception to this is committee clothing, on which the colour of the logo may differ. | * **Logo**\\ The Cover logo may only be used in black or in white. On a light background, the black logo has to be used and on a dark background, the white logo has to be used. When the background is red, the logo has to be white. \\ An exception to this is committee clothing, on which the colour of the logo may differ. | ||
| - | * **Other applications**\\ For applications other than the logo, the primary and secondary colours below can be chosen. | + | * **Other applications**\\ For applications other than the logo, the primary and secondary colours below can be chosen. |
| **Primary Colours** | **Primary Colours** | ||
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| | CMYK | 0 0 0 20 | 0 0 0 70 | 83 39 15 13 | | | CMYK | 0 0 0 20 | 0 0 0 70 | 83 39 15 13 | | ||
| | RGB | 218 218 218| 102 102 102 | 54 116 157 | | | RGB | 218 218 218| 102 102 102 | 54 116 157 | | ||
| - | | Hex | #dadada | + | | Hex | #DADADA |
| - | ===== Typography | + | ==== Typography ==== |
| * **Fonts** | * **Fonts** | ||
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| * **Fira Sans** \\ [[https:// | * **Fira Sans** \\ [[https:// | ||
| * Font sizes are specified in the sections for the individual representations. | * Font sizes are specified in the sections for the individual representations. | ||
| + | * [[fontinstallation|How to install a font?]] | ||
| * **Whitespace** \\ Paragraphs in the body of the text should be separated by a blank line. | * **Whitespace** \\ Paragraphs in the body of the text should be separated by a blank line. | ||
| - | ===== Style elements | + | ==== Style elements ==== |
| - | The main style element is a curved white line, often used with Cover Red to its left and Cover Light Grey to its right | + | The main style element is a curved white line, often used with Cover Red to its left and Cover Light Grey to its right. |
| The curve has its origin as negative space between two areas of a rectangle. It is still negative space if the areas below and above the rectangle are white. If that is not the case, the curve should still be white, losing its illusion of negative space. | The curve has its origin as negative space between two areas of a rectangle. It is still negative space if the areas below and above the rectangle are white. If that is not the case, the curve should still be white, losing its illusion of negative space. | ||
| - | A reference file for the curve can be found [[sd> | + | A reference file for the curve can be found [[sd> |
| - | ====== Press ====== | + | ===== Print ===== |
| - | ===== Stationery | + | ==== Stationery ==== |
| * **General use** | * **General use** | ||
| * **Font use** \\ As specified in the [[#Basics]] section, Fira Sans has to be used for headlines and Palatino Linotype has to be used for the body. The font size for the body should be 10pt. | * **Font use** \\ As specified in the [[#Basics]] section, Fira Sans has to be used for headlines and Palatino Linotype has to be used for the body. The font size for the body should be 10pt. | ||
| * **Page numbers** \\ Page numbers should be in Palatino Linotype, in the bottom right corner of the page. On the last page, a black square should be to the right of the page number. | * **Page numbers** \\ Page numbers should be in Palatino Linotype, in the bottom right corner of the page. On the last page, a black square should be to the right of the page number. | ||
| - | * **External communication** \\ The stationery for external communication is available to print documents on. When the LaTeX template is used as instructed below and set to external use, the document is compiled without the banners at the top and bottom, allowing you to print seamlessly on the stationery. \\ The stationary | + | * **External communication** \\ The stationery for external communication is available to print documents on. When the LaTeX template is used as instructed below and set to external use, the document is compiled without the banners at the top and bottom, allowing you to print seamlessly on the stationery. \\ The stationery |
| * **Internal communication** \\ The stationery for internal use is in grayscale and is not available to print on. Instead, setting the LaTeX template to internal use adds the stationery to the pdf when the document is compiled. | * **Internal communication** \\ The stationery for internal use is in grayscale and is not available to print on. Instead, setting the LaTeX template to internal use adds the stationery to the pdf when the document is compiled. | ||
| - | * **LaTeX templates** \\ We have provided a few LaTeX templates that make sure your document looks alright. Just download them here, place them in the same folder as your document and set the documentclass as demonstrated below. Please note that these templates are not compatible with documents in the previous document-template. \\ [[sd> | + | * **LaTeX templates** \\ We have provided a few LaTeX templates that make sure your document looks alright. Just download them here, place them in the same folder as your document and set the documentclass as demonstrated below. Please note that these templates are not compatible with documents in the previous document-template. \\ [[sd> |
| % For all external documents, digital use only | % For all external documents, digital use only | ||
| \documentclass[external]{class-name} | \documentclass[external]{class-name} | ||
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| \documentclass[internal-legal]{class-name} | \documentclass[internal-legal]{class-name} | ||
| - | % For all external documents to be printed on preprinted | + | % For all external documents to be printed on preprinted |
| \documentclass[empty]{class-name} | \documentclass[empty]{class-name} | ||
| </ | </ | ||
| - | ===== Business cards ===== | + | ==== Business cards ==== |
| * **Font use** \\ The name should be in Fira Sans and the rest of the text in Palatino Linotype. The font size of the name should be 20pt, the function 12pt and the remaining personal data in 8pt. | * **Font use** \\ The name should be in Fira Sans and the rest of the text in Palatino Linotype. The font size of the name should be 20pt, the function 12pt and the remaining personal data in 8pt. | ||
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| The template for business cards can be downloaded [[sd> | The template for business cards can be downloaded [[sd> | ||
| - | ===== Name badges | + | ==== Name badges ==== |
| * **Font use** \\ The font of the name should be Fira Sans and the font of the rest of the text Palatino Linotype.The font size of the name should be 24pt and the size of the function should be 14pt. | * **Font use** \\ The font of the name should be Fira Sans and the font of the rest of the text Palatino Linotype.The font size of the name should be 24pt and the size of the function should be 14pt. | ||
| - | * **Orientation and size** \\ As for the business cards, the name badges should always be used in landscape orientation. Their size should be 90 mm x 55 mm. | + | * **Orientation and size** \\ Similar |
| - | The template for business cards can be downloaded [[sd> | + | The template for name badges |
| - | ===== Posters | + | ==== Posters ==== |
| * **Use** \\ The new poster template should be used for all posters, except for posters for events in collaboration with other organizations. If you have a reason not to use the template for a poster, please discuss this with the [[committee> | * **Use** \\ The new poster template should be used for all posters, except for posters for events in collaboration with other organizations. If you have a reason not to use the template for a poster, please discuss this with the [[committee> | ||
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| Download the poster template [[sd> | Download the poster template [[sd> | ||
| - | ====== Digital ====== | ||
| - | ===== Poster slides | + | ===== Digital ===== |
| + | |||
| + | ==== Poster slides ==== | ||
| * **Template use** \\ In the template, the red and white area should remain empty, while the grey area should be used for the poster. | * **Template use** \\ In the template, the red and white area should remain empty, while the grey area should be used for the poster. | ||
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| Download the poster slide template [[sd> | Download the poster slide template [[sd> | ||
| - | ===== Presentation slides | + | |
| + | ==== Presentation slides ==== | ||
| * **Font use** \\ The title of the slide should be placed in the grey bar at the top, in Fira Sans 44pt, with its baseline aligned to the baseline of the Cover logo. Above the bar at the bottom, the date, event and page number should be placed in Fira Sans 12pt. There are no rules or guidelines for the font size of the content of the slides, but the font should be Fira Sans. | * **Font use** \\ The title of the slide should be placed in the grey bar at the top, in Fira Sans 44pt, with its baseline aligned to the baseline of the Cover logo. Above the bar at the bottom, the date, event and page number should be placed in Fira Sans 12pt. There are no rules or guidelines for the font size of the content of the slides, but the font should be Fira Sans. | ||
| - | A presentation template and a PowerPoint theme are available [[sd> | + | A presentation template and a PowerPoint theme are available [[sd> |
| - | ====== Miscellaneous | + | |
| - | ===== Committee clothing | + | ===== Miscellaneous ===== |
| + | ==== Committee clothing ==== | ||
| * **Cover logo** \\ The Cover logo should be printed on the left side of the chest. | * **Cover logo** \\ The Cover logo should be printed on the left side of the chest. | ||
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| * **Committee logo**\\ The committee logo should be printed on the back of the shirt/ | * **Committee logo**\\ The committee logo should be printed on the back of the shirt/ | ||
| - | If the clothing of your committee is not a shirt of jacket, please take the above and the Basics in mind. | + | If the clothing of your committee is not a shirt or jacket, please take the above and the Basics in mind. |
| - | ===== Sticker | + | ==== Sticker ==== |
| * **Colour**\\ The sticker should have PMS 186C as background colour. | * **Colour**\\ The sticker should have PMS 186C as background colour. | ||
| * **Shape**\\ The sticker' | * **Shape**\\ The sticker' | ||
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| The sticker can be downloaded [[sd> | The sticker can be downloaded [[sd> | ||
| - | ====== Changelog | + | ===== Changelog ===== |
| - | ===== v1.1.0 (current) | + | ==== v1.1.0 (current) ==== |
| * Changed sans serif font from Tahoma to Fira Sans, due to availability for LaTeX. | * Changed sans serif font from Tahoma to Fira Sans, due to availability for LaTeX. | ||
| * Changed the pipe (|) after last page number to small black square. | * Changed the pipe (|) after last page number to small black square. | ||
| * Moved the Cover logo on the poster template to the right, to make the placement of a committee logo more intuitive. | * Moved the Cover logo on the poster template to the right, to make the placement of a committee logo more intuitive. | ||
| - | * Added internal | + | * Added internal |
| * Fixed minor issues with definition of the committee clothing and the flag. | * Fixed minor issues with definition of the committee clothing and the flag. | ||
| * Fixed minor issues with definition of the business cards and name badges | * Fixed minor issues with definition of the business cards and name badges | ||
| - | ===== v1.0.0 | + | ==== v1.0.0 ==== |
| * Initial version, discussed and approved by the GA | * Initial version, discussed and approved by the GA | ||