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corporateidentity:start

Introduction

This guide and all designs in it were written and created by the working group corporate identity. The working group was formed at the initiative of Board XXIII and worked during '14–'15, '15–'16 and '16–'17.

This guide should be consulted and followed when representing study association Cover in any way, shape or form, whether this be digital or in press.

In the section Basics the main building blocks of the corporate identity are described. These elements are continuously used throughout the rest of the designs. In this section you can find how to use or create the basic elements and guidelines on how to include them in your own designs.

The other sections Press and Digital list a wide range of representations for which the working group has created designs, such as stationery, posters and presentation slides. Each section contains links to the templates for these representations.

This guide might not cover all forms of representation, but the most common forms in which Cover presents itself are included. If there is the need for a new form for Cover to represent itself, all guidance provided in this document should be followed and the elements described in the Basics section can be used. When using any of the elements, all rules concerning this element have to be followed. In order to assure the corporate identity stays consistent and truly covers every aspect of representation the guide should be consulted at all times.

If you have any questions concerning the corporate identity of Cover, please contact the board.

Jordi van Giezen, Martijn Luinstra, Annet Onnes, Nina Schoeber and Merel Wiersma

Basics

  • Padding
    A padding of at least 10% of the logo’s height has to be used. This means that other images, text or page limits have to be at a distance of at least 10% of the height away from the logo, as shown in figure 1.
  • Alignment
    When another object or text is aligned to the logo, it has to be aligned to the baseline of the logo. The baseline is the line on which the letters with a straight bottom stand, as shown in figure 2.
  • Ratio and orientation
    The ratio and orientation of the logo should not be changed. This means that the logo should be only used in the ratio 1 : 3.65, should be horizontal and should not be mirrored.
  • Relative size
    The height of the logo should be at least 5% of the surface on which the logo is used.

Download the logo here

Minimum padding of 10% of logo height
Figure 1: Minimum padding of 10% of logo height

Align to logo baseline
Figure 2: Align to logo baseline

Do not change the ratio
Figure 3: Do not change the ratio

Colours

  • Logo
    The Cover logo may only be used in black or in white. On a light background, the black logo has to be used and on a dark background, the white logo has to be used. When the background is red, the logo has to be white.
    An exception to this is committee clothing, on which the colour of the logo may differ.
  • Other applications
    For applications other than the logo, the primary and secondary colours below can be chosen.

Primary Colours

Cover Red White Black
PMS 186 C N/A N/A
CMYK 2 100 85 6 0 0 0 0 0 0 0 100
RGB 200 16 46 255 255 255 0 0 0
Hex #C8102E #FFFFFF #000000

Secondary Colours

Cover Light Grey Cover Dark Grey Cover Blue
PMS N/A N/A 2150 C
CMYK 0 0 0 20 0 0 0 70 83 39 15 13
RGB 218 218 218 102 102 102 54 116 157
Hex #DADADA #666666 #36749D

Typography

  • Fonts
    • Palatino
      Palatino (Palatino Linotype on Windows) is used as primary font for the body of the text in printed documents.
    • Fira Sans
      Fira Sans (download) is used for titles, (sub)heads and digital content. The font is available in a numerous weights, unless stated otherwise, Fira Sans Regular (sometimes indicated as Normal) is used. The font sizes are specified in the sections for the individual representations.
    • Font sizes are specified in the sections for the individual representations.
  • Whitespace
    Paragraphs in the body of the text should be separated by a blank line.

Style elements

The main style element is a curved white line, often used with Cover Red to its left and Cover Light Grey to its right

The curve has its origin as negative space between two areas of a rectangle. It is still negative space if the areas below and above the rectangle are white. If that is not the case, the curve should still be white, losing its illusion of negative space.

A reference file for the curve can be found here. Drawing instructions can be found here, including instructions on extending the curve into bleed area.

Press

Stationery

  • General use
    • Font use
      As specified in the Basics section, Fira Sans has to be used for headlines and Palatino Linotype has to be used for the body. The font size for the body should be 10pt.
    • Page numbers
      Page numbers should be in Palatino Linotype, in the bottom right corner of the page. On the last page, a black square should be to the right of the page number.
  • External communication
    The stationery for external communication is available to print documents on. When the LaTeX template is used as instructed below and set to external use, the document is compiled without the banners at the top and bottom, allowing you to print seamlessly on the stationery.
    The stationary should always be in colour and should never be converted to or printed in grayscale.
  • Internal communication
    The stationery for internal use is in grayscale and is not available to print on. Instead, setting the LaTeX template to internal use adds the stationery to the pdf when the document is compiled.
  • LaTeX templates
    We have provided a few LaTeX templates that make sure your document looks alright. Just download them here, place them in the same folder as your document and set the documentclass as demonstrated below. Please note that these templates are not compatible with documents in the previous document-template.
    Download article template.
    Download letter template.
    Download minutes template. This is the template for minutes used by the secretary of the Board. There is no need for other minutes to use this template, but nobody will stop you if you want to!

    The documentclasses will take care of loading the right font and stationary. The loaded stationary will be determined by the options provided when loading the class, as demonstrated below. Furthermore, the class defines the Cover colours (coverRed, coverLG (light grey), coverDG (dark grey), coverBlue) and a command (\sqcdot) to display the square dot, as used throughout the expressions of the identity.

    % For all external documents, digital use only
    \documentclass[external]{class-name}
    
    % For internal documents, both digital and printed
    \documentclass[internal]{class-name}
    
    % For internal legal documents only (e.g. debit forms and licenses), both digital and printed
    \documentclass[internal-legal]{class-name}
    
    % For all external documents to be printed on preprinted stationary
    \documentclass[empty]{class-name}

Business cards

  • Font use
    The name should be in Fira Sans and the rest of the text in Palatino Linotype. The font size of the name should be 20pt, the function 12pt and the remaining personal data in 8pt.
  • Margin
    A margin of 4mm to the edge of the card should always be respected. In case a name exceeds this border, one is allowed to shrink the fontsize of the name, as long as the baseline of the text is kept the same.
  • Orientation and size
    The business cards should always be in landscape orientation and their size should be 85×55mm.

The template for business cards can be downloaded here.

Name badges

  • Font use
    The font of the name should be Fira Sans and the font of the rest of the text Palatino Linotype.The font size of the name should be 24pt and the size of the function should be 14pt.
  • Orientation and size
    As for the business cards, the name badges should always be used in landscape orientation. Their size should be 90 mm x 55 mm.

The template for business cards can be downloaded here.

Posters

  • Use
    The new poster template should be used for all posters, except for posters for events in collaboration with other organizations. If you have a reason not to use the template for a poster, please discuss this with the PubliciTee and/or the Board.
  • Committee logo
    The committee logo should be placed on the left of the Cover logo. It should be in white, and aligned to the baseline of the logo (as mentioned in the Basics section). Vertical logos can be broken up when possible and if the original designer allows it (for example when the logo consists of an image with text underneath, the text could be placed next to it) or they can extend above the bar, with a Cover Red background.
  • NEXT logo
    The NEXT logo should be placed in the top right corner of the poster whenever it is applicable to the event.

Download the poster template here. Please note that this template is mainly to be used by the PubliciTee. Please consult them if you want to make your own posters.

Digital

Poster slides

  • Template use
    In the template, the red and white area should remain empty, while the grey area should be used for the poster.
  • Committee logo
    There is no fixed location for the committee logo. It should be placed in the poster area, depending on its layout.
  • Cover logo
    The Cover logo is not in the template and does not need to be on the poster slide.

Download the poster slide template here. Please note that this template is mainly to be used by the PubliciTee. Please consult them if you want to make your own poster slides.

Presentation slides

  • Font use
    The title of the slide should be placed in the grey bar at the top, in Fira Sans 44pt, with its baseline aligned to the baseline of the Cover logo. Above the bar at the bottom, the date, event and page number should be placed in Fira Sans 12pt. There are no rules or guidelines for the font size of the content of the slides, but the font should be Fira Sans.

A presentation template and a PowerPoint theme are available here. Note that the Google Sheets template is affected by limitations of Google Sheets (Footers are not available and the font is Tahoma instead of Fira Sans).

Miscellaneous

Committee clothing

  • Cover logo
    The Cover logo should be printed on the left side of the chest.
  • Font use
    The name and function should be printed below the Cover logo in Fira Sans.
  • Committee logo
    The committee logo should be printed on the back of the shirt/jacket.

If the clothing of your committee is not a shirt of jacket, please take the above and the Basics in mind.

Sticker

  • Colour
    The sticker should have PMS 186C as background colour.
  • Shape
    The sticker's shape should be an 95×68mm ellipse, which should only be used horizontally.
  • Font
    The font of the text around the logo should be Fira Sans.

The sticker can be downloaded here.

Changelog

v1.1.0 (current)

  • Changed sans serif font from Tahoma to Fira Sans, due to availability for LaTeX.
  • Changed the pipe (|) after last page number to small black square.
  • Moved the Cover logo on the poster template to the right, to make the placement of a committee logo more intuitive.
  • Added internal stationary for internal legal documents (like debit forms and licenses).
  • Fixed minor issues with definition of the committee clothing and the flag.
  • Fixed minor issues with definition of the business cards and name badges

v1.0.0

  • Initial version, discussed and approved by the GA
corporateidentity/start.txt · Last modified: 2017/07/30 21:49 by Martijn Luinstra